Our story

We are building the operating system for wellness

Villantra was born from a simple frustration: watching talented salon owners, gym managers and therapists spend hours on admin instead of their craft. We built the platform we wished existed.

Team working together
Salon interior
Gym floor
Our mission

Let wellness professionals focus on what they do best

The wellness industry in the Gulf and North Africa is growing fast, yet most providers still take bookings on WhatsApp, track payments in spreadsheets and lose clients to friction.

Villantra removes all of that. One platform, one login, every tool a business needs, from the first booking to the hundredth employee.

“Software should disappear into the day. If an owner notices it, we have more work to do.”
Adel Merioua, Founder & CEO
See who we build for
Our journey

Early days, and honest about it

Villantra started in 2026. Here is exactly where we are and what we are building next.

  1. Q1 2026

    Villantra founded

    Started in Doha with a single goal: replace the WhatsApp-and-paper-diary workflow that still runs most wellness businesses.

  2. Q2 2026

    First beta partners

    A small group of salons and barbershops in Doha put the booking engine through real working weeks and told us what broke.

  3. Q3 2026

    Live in Qatar and Algeria

    Provider app on iOS and Android, online payments through Tap in Qatar, and a manual billing flow built for the Algerian market.

  4. Q3 2026

    UAE, UK and United States

    We are here

    Regional card rails, VAT and sales-tax handling, and the language support each market needs. Five countries live.

  5. Q4 2026

    Gyms and multi-branch

    Planned

    Subscription plans for gyms, plus consolidated reporting for owners running more than one location.

  6. 2027

    Saudi Arabia, Kuwait and France

    Planned

    Mada and STC Pay, KNET, SEPA direct debit, and full Arabic and French localisation.

What we believe

Four principles guide every decision

Built market by market

Every market gets its own payment rails, tax handling and language support before we call it live, rather than one generic build translated.

Provider-first thinking

Every feature starts with one question: does this help a salon owner, gym manager or therapist do their job better?

Depth before breadth

We only call a market live once payments, tax and language work properly there. That is slower than planting flags, and it is the point.

Simple, powerful, fast

Complexity kills adoption. The platform does everything you need and nothing you do not.

The team

Small team, direct line

Villantra is early, so the person building the product is the person who answers when you get in touch.

Adel Merioua, Founder & CEO of Villantra

Adel Merioua

Doha, Qatar

LinkedIn

Adel started Villantra after seeing the same pattern across the Gulf and North Africa: wellness businesses run on craft and reputation, while the software on offer was built for somewhere else. He leads product and engineering, and works directly with the first providers on the platform.

We are hiring the first people to join him.

View open roles

Ready to run your business without the chaos?

Join providers across Qatar, Algeria, the UAE, the UK and the US. Free to register, live in under 30 minutes.